CHEAP-MILLIONS OF EYES ON YOUR BRAND

Millions of yearly impressions

EXPAND YOUR BRAND

Smooth Jazz Jams Radio TV provides a way for your company to show the truth and value of your product and service.

What is marketing? What is branding? How do they differ?

Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to produce sales results. Branding should both precede and underlie any marketing endeavor. Branding is pulling. Branding is the expression of the essential truth or value of your company's, products, and service. It is communication of characteristics, benefits, and attributes that clarify what your business is, and is not. 

Smooth Jazz Jams Radio TV become active for Your Company. We will enhance the accuracy and value of Your Company; communicate features and attributes making sure your customers know clearly what Your Company's brand is, and what it is not. A brand will help encourage someone to visit Your Company, and it directly supports whatever sales or marketing word of mouth, TripAdvisor, or whatever that are in play. But the brand does not explicitly say "act now." 

A good brand is a strategic advantage. Marketing is the tactical implementation of this message. Marketing may contribute to a brand, but the brand is more significant than any particular marketing effort. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with products, service, or Your Company—whether or not, at that particular moment, you are ready to buy. television marketing

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sjj@sjjjazz.com

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